Headlines are a lot of things. They’re neglected, undervalued, a gateway, and most of all – a pain in the ass to create. If you blog, then you have written a headline before. Whether or not you were aware of it at the time, the headline you wrote made a significant difference in the performance of your post.
The title you choose for your post is the one thing that stands between your article and whether or not it gets read. A quote from Brian Clark with a startling statistic about the true power of headlines:
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
It is your job on your blog not only to write great content, but to write a headline that draws the attention of a reader so they stay on your blog for a while. Unfortunately, writing good headlines are not a strong point for most bloggers. I only just realized the real importance of a good headline on my blog.
I have been reading around the blogosphere and have found some truly excellent resources for writing better headlines on your blog. I would like to share with you. I recommend you read every article, as every article I picked has something another doesn’t.